Of its 270m player base, Dale reported 3.4 per cent (9.2m people) play for 3+ hours, whilst 0.16 per cent (432,000 people) played in excess of six hours. When we speak with to them they say they are happy with what they are doing.” “It is a very, very small number who spend or play at high levels. “Among 270 million players we have between two and three contacts a month from people concerned about having spent too much money or time on the game,” he added.
Another King employee said only one player in the UK in the last 18 months had explicitly asked for their account to be locked.Īs reported by The Guardian, when called to give evidence at a UK Parliament Select Committee tasked with investigating immersive and addictive technologies, Dale said only a “very, very small number” of Candy Crush Saga’s 270 million players “spend or play at high levels”. Original story: Alex Dale, a senior executive at Candy Crush developer King, has stated that while more than nine million players play Candy Crush Saga for three to six hours a day, he did not believe there was an addiction issue amongst its player base.
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